DJ Times

D-NICE: The Dream Stream

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Cover Hat: Del Mar Indigo 
Black Custom Hat created for D-Nice

By now, the year’s biggest DJ story has been well told by dozens of news and entertainment outlets, but for those who somehow missed it, a recap:

During the third week of March, after the COVID-19 pandemic rendered much of our world housebound, DJ D-Nice began streaming on Instagram Live from his L.A. home. His original show idea was to present interviews with hip-hop artists – with unmixed music coming courtesy of iTunes on his laptop. For the former rapper who had become a big-event DJ, this was well within his capabilities. But that approach quickly changed.

With more than a little encouragement from legendary hip-hop jock Clark Kent, D-Nice (aka Derrick Jones) decided to up his game and create an ongoing, online DJ party featuring posi-vibe music – R&B classics, disco grooves and old-school hip hop. Feeling good about his direction, he called in some favors from high-profile friends, extolling the virtues of IG Live, and his nightly stream numbers began to spike.

Then, on Saturday, March 21, everything changed. Five days into his new virtual reality, the entire world seemed to take notice of “Club Quarantine.” Fueled by a mind-boggling array of celebs dropping into the mix – from Drake, Oprah Winfrey, and Mark Zuckerberg to Joe Biden, Bernie Sanders and Michelle Obama – D-Nice’s nine-hour party drew enormous numbers, peaking at over 100,000 visitors – a new IG Live standard. Life has not been the same since.

How did he do it? Well, as he relates in our interview, it wasn’t exactly an accident. In fact, D-Nice explains why he was probably the only DJ in the world who could’ve pulled off such eye-popping numbers. 

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Article by Jim Tremayne

 

 

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